The Power of the IKEA Effect in Leadership and Real Estate
On the latest episode of The Inner Estate , hosted by luxury and performance coach Bridget Stuart , we sat down with Erin Leff —a powerhouse team leader at Keller Williams, an agent and owner with DoKind, and an accomplished businesswoman. Together, we explored the fascinating psychology behind the IKEA effect and how it shapes leadership, team culture, emotional value, and long-term business growth. What Is the IKEA Effect? The IKEA effect is a well-documented psychological principle that suggests people place higher value on things they’ve had a hand in creating. Think about assembling a bookshelf from IKEA: even if it’s slightly wobbly, you love it more because you built it yourself. The same holds true in business—when team members contribute to building something, whether it’s a project, process, or company culture, they feel a stronger sense of ownership, pride, and emotional connection . For leaders like Erin, this principle is a powerful reminder that engagement grows when pe...